Greg Nowicki manages well, but doesn’t push too hard
By Joel McNair
Athens, Wisconsin — When it comes to direct marketing his grass-finished beef, Greg Nowicki says “that’s just not me.”
Each year Greg does sell a few wholes, sides and quarters to local folks. Marketing much more than that from this rural north-central Wisconsin locale would require more sales effort than he is willing to expend. Slots at local processing facilities are booked up many months into the future, thus providing a major hurdle to growing any direct sales venture.
So Greg chooses to ship at least 80% of his cattle through the Wisconsin Grass-fed Beef Cooperative and its Wisconsin Meadows label.
To see this article in full, order the specific back issue you are interested in. This article appeared in the December 2021 issue of Graze.