Processor values grassfed demand

Nordik Meats finds success serving a variety of alternative meat producers

By Joel McNair

Viroqua, Wisconsin — “If there was no such thing as grassfed beef,” says Joel Morrison, “We wouldn’t be as successful as we are.”

Lots of grass farmers might make such a statement, but Joel is not one of them. Instead he is the general manager for Nordik Meats, an unusual meat processor with an uncommon ownership structure that produces some interesting end products in addition to the usual sides, quarters, and retail cuts.

Beef tallow, pork lard, bone broth — these and other products often associated with micro-processing ventures are a growing part of Nordik Meats, a USDA-inspected plant with 25 employees serving a handful of grassfed/alternative meat marketing organizations in addition to much smaller producers having processing done for their own consumption and direct-market sales.

Certainly the traditional cuts account for the bulk of Nordik’s business. Grassfed beef and lamb, plus pastured pigs, are by no means everything the plant does: Joel says that grassfed accounts for roughly half of the total volume here.

But Joel sees grassfed meats and the associated added-value products as important to Nordik’s future as “cornerstone” customers such as 99 Counties (Graze January 2023) and Wisconsin Meadows innovate and grow, and smaller, often direct-to-market ventures tap rising interest in grass-finished, organic, and local meats.

August 6, 2024August 6, 2024

Finding opportunities in obstacles

From low milk prices to 100% raw sales with the CSA model

By Martha Hoffman Kerestes

Alfred Station, New York — After four decades of dairying, hauling costs and low milk prices made shipping grassfed organic milk unsustainable for the Snyders. Sometimes the milk check hardly covered the electric bill.

For Kelby and Kristina and Kelby’s father Jerry, there were two choices: stop dairying or massively scale raw milk sales.

The odds looked stacked against the raw milk option. The farm isn’t in a densely populated or wealthy area, New York regulations only permit on-farm sales, and current raw milk customers were relatively few. It was going to take some serious creativity to make a go of it.

In the face of the unknowns, the family took a leap of faith and gave notice to their milk buyer in November 2022. The milk truck came for the last time on April 29, 2023.

CSAs were the ticket

Existing raw milk sales were consistently 30-50 gallons a week. The 45-cow herd milked once a day was producing about 500 gallons weekly, so the Snyders needed to make ten times the current sales. A tall order, but they believed the demand would be there and therefore didn’t scale down the cow herd.

June 4, 2024

Custom heifers and direct-sale meat

Redetzkes build a farm around grazing and diversification

By Martha Hoffman Kerestes

Colby, Wisconsin — Flexibility and fluidity are the strategies of choice for Mike and Gina Redetzke as they pay off their farm and raise a young family.

They started out planning to raise and finish Holstein steers, but when beef markets were down and a family member needed a place to raise replacement dairy heifers, the couple decided to pivot.

“There were opportunities, and we took them,” Mike explains.

Soon, more dairy farmers came knocking, and custom raising heifers for a handful of confinement dairy farmers became the main farm income in addition to a growing direct market meat sideline.

February 28, 2024

Filling a meat processing niche

Siverlings decide on-farm plant makes sense

By Martha Hoffman Kerestes

Bloomer, Wisconsin — When the butcher shop that had been processing all of their pastured beef closed, Jared Siverling and his wife, Vanessa Klemish, had two options. One was trying to squeeze the 30 steers they annually finish into slots at the remaining two small facilities in the area.

The other was to start doing their own processing.

Jared and Vanessa chose the latter, in part because they wanted more control over the quality of the processing and packaging they feel is an important part of delivering the best meats to their customers.

“One of the biggest frustrations is to take a beautiful animal raised with a lot of love and care and some really good, high-quality feed, and then not control the vital processing step,” Jared explains. “Every farmer is fighting for processing slots, and opening a processing plant is a way to grow an additional revenue stream while adding value to the community.”

January 3, 2024

A wholesale option for marketers

Bone-In Food aims to get good food to more people

By Martha Hoffman Kerestes

Hillsborough Twnshp, New Jersey – Demand for alternative foods may be growing rapidly, but not all producers of such foods are capable of selling everything they produce on their own.

For those sorts of people in this part of the world, Bone-In Food is providing a premium wholesale outlet. Farmer and direct-marketer John Lima sells up to 10% of his production through Bone-In.

“I think what they’re doing is great,” John says. “They’re reaching out to a lot more people who normally wouldn’t come to our place. For instance, a lot of older people who don’t have the ways and means to come to our store.”

For founder Ron Mirante, Bone-In Food is a way of fulfilling his long-term goal of getting wholesome food into the hands of busy people who want to eat well. For some 40 farmers, Bone-In offers another market opportunity outside of current direct or wholesale channels at better-than-wholesale prices.

“I’ve always wanted to contribute,” Ron explains. “I had a hard time working just to make money. I wanted to be more involved in the growth and progression of a better future.”

All Bone-In suppliers follow “organic-like” practices, although some are not certified. All animals for meat, dairy and eggs are pastured, and most beef and dairy cattle are 100% grassfed.

May 1, 2023May 2, 2023

Coordinating beef grazing and marketing

Farmers United says grassfed market is there for the taking

By Martha Hoffman Kerestes

Statesville, North Carolina — Sam Dobson saw a need to link grassfed beef graziers with wholesale markets looking for volume and consistency.

That’s why he founded Farmers United Cattle Company, LLC two years ago. Dobson has been building the business around filling that need, and says it is producing fast growth and interest from both graziers and buyers within its main operating area of the southeastern and Mid-Atlantic states.

Farmers United mainly works in Georgia, South Carolina, North Carolina, Virginia, West Virginia, Tennessee, Kentucky and Ohio, with some production in Pennsylvania and New York as well.