Baldwin Charolais beef doesn’t require fat to produce quality by Mike Hillerbrand Yanceyville, North Carolina — Most of the buzz in grass-finished beef circles today is about the benefits of small frame sizes, English genetics and marbling ability. This, it is said, is the sort of beef genetics required to produce profits straight from pasture. [...]
Grass-fed beef by the numbers
Even EPDs have their place in genetic selection By Jim Munsch Coon Valley, Wisconsin—I am often asked about the best breed for grass-based beef production. Most grass-fed experts say that a high proportion of English genetics is important. I lean that way myself — we have Angus. But I always tell people that the specific [...]

Following the money in a grass-fed business
Analysis shows some surprising profit results from cow-calf and finishing after two winters By Tom Wrchota, Omro, Wisconsin — Grass-fed beef is hot. More and more people are questioning the safety and quality of conventional beef and are willing to pay premium prices for grass-fed even during this recession. While we’ve had to work a [...]

Selling grass-fed meat in tough economic times
Tom Wrchota, Omro, Wisconsin — The increase in unemployed, underemployed, and fearful Americans has certainly affected overall spending on food. Here at Cattleana Ranch, meat sales are off slightly from our all-time record high of 2008. A decline in the dollar volume of our chicken and meat CSA sales offset slight increases in our beef, [...]

Methods for calculating marketing costs
By Jim Munsch, Coon Valley, Wisconsin — Take a stroll through the meat market, do some math, and your first inclination is to say that direct marketing of beef will pay a producer. We farmers have been basically saying that for years. Ever since I can remember, I’ve heard uncles, cousins and neighbors complain about [...]

To really market, you need the right processor
By Tom and Susan Wrchota, Omro, Wisconsin — If you want to sell a few head of grain-fed beef in sides and quarters, you shouldn’t have much trouble finding a processor who can do the job for you. But if you want to target a high-end niche market for grass-finished beef in an effort to [...]

Grass-fed: with imports coming, it’s time to go local
By Jim Munsch, Coon Valley, Wisconsin — At a grazing meeting last month, I heard that fresh, grass-fed beef from Uruguay and other countries had shown up in Upper Midwest specialty food stores catering to the health conscious. The question that was being bantered about: “Why can’t that beef be produced in the U.S.?” Certainly [...]

Grass-fed beef: What’s possible, what isn’t
By Tom Wrchota, Omro, Wisconsin — Most of conventional agriculture treats productivity as the be-all, end-all for financially successful farming. Productivity is nothing more than measuring inputs and outputs, such as how many pounds of grain it takes to produce a pound of beef, pork, lamb, or chicken. So productivity is the study of how [...]

Different ‘grass-fed’ beef categories require differing strategies
By Tom Wrchota, Omro, Wisconsin — Ever since living and working in Costa Rica back in the early 1970s, I have greatly enjoyed the taste, smell, and texture of “properly” raised and prepared grass-fed beef. Once back in Wisconsin, it was one of my crusades to develop a beef herd and a grass management system [...]

Year-round, Corn Belt grazing
Cliff Schuette employs annuals and fescue in 12-month beef grazing program Breese, Illinois — “If you’re paying for the ground year-round, you might as well try to graze it year-round.” While Cliff Schuette’s rationale may be sound, this grass-farming grail is simply not attainable for northern graziers. Then again, Cliff and a few others [...]


