By Dr. Allen Williams
The U.S. grassfed market has grown significantly over the past 15 years. According to data compiled by the Wallace Center of the Winrock Foundation, retail sales of domestically produced grassfed beef were less than $5 million in 1998, with only about 100 beef producers actively involved in grassfed beef production. By 2012, domestic retail sales of grassfed beef had topped $400 million, with more than $1.5 billion in combined domestic and imported product sales.
That amounts to exponential growth for grassfed beef by any measure. Certainly grassfed production and marketing have come a long way in the U.S. over the past decade or so, with continued growth projected. Continue reading “The future of grassfed: Laying out the promise and challenges”
