By Tom and Susan Wrchota, Omro, Wisconsin — If you want to sell a few head of grain-fed beef in sides and quarters, you shouldn’t have much trouble finding a processor who can do the job for you. But if you want to target a high-end niche market for grass-finished beef in an effort to produce the margins required to make a living from a small-scale enterprise, you need a processor who is up to the task.

In the nearly 15 years that we’ve been marketing grass-finished meat, our business has evolved to meet both customers’ needs, and ours. Staying small and simple wasn’t going to cut it if we wanted to make a full-time living selling grass-finished beef and other farm products, so we had to grow and become more complex. Continue reading “To really market, you need the right processor”