About Graze
A Trusted Voice in Grazing
Knowledge for 25+ Years
For more than 25 years, Graze has been a trusted, farmer-to-farmer publication dedicated to profitable, grass-based farming. Founded in 2000 by Joel and Ruth McNair, it was built on a simple idea: the most valuable insights come from real farmers. That principle still guides everything we publish.
Today, Graze brings together voices from across the country to share real-world experience, practical insights, and honest perspectives on building resilient, profitable grazing operations. We cover dairy, beef, sheep, goats, hogs, and poultry, with a primary focus on ruminant systems.

What we cover
Each issue is grounded in the realities of working farms.
Topics include
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Pasture management and grazing systems
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100% grassfed management
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Animal nutrition on pasture
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Grazing genetics
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Grazing farm economics and profitability
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Emerging grazing research and innovation
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Stored forages and winter feeding
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Direct marketing and value-added strategies
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Market trends and industry shifts
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New tools, infrastructure, and technology
Graze is designed to be both practical and inspiring. A typical issue includes:
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Feature Farm Story: a deep, photo-rich look at a grazing operation — how it works, what’s changed, and what’s been learned.
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Advisor Panel: Grazing farmers from different regions, management styles, and systems respond to the same real-world question.
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Farmer-Authored Stories: Firsthand accounts from graziers navigating challenges and opportunities on their farms.
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Editorial Perspective: Insights on emerging issues, trends, or tensions within the grazing community.
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Regular Columns & Expert Contributors: Including voices like Joe Tomandl, Jim Van Der Pol, and Janet McNally alongside contributors such as Allen Williams, Greg Palen, Larry Tranel, and Austin Unruh.
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Grassfed Dairy Panel (Every Other Issue): Insights from farmers operating in the 100% grassfed dairy market.
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News & Marketplace: Curated updates, classified ads, and resources relevant to grazing operations.
Our Ethos
From the very first issue, Graze set out to do something different: not to prescribe a single “right way,” but to share the range of approaches that actually work on real farms.
We believe:
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There is no universal formula for success in grazing
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Context matters — soil, climate, goals, and management all shape strategies and outcomes
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Sharing information across regions, generations, and species is invaluable and vital to the success of individual operations and our grazing community as a whole
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Honest experience is more valuable than polished theory
So what does that mean when the ink hits the paper? It means we aim to avoid the “one-size-fits-all” mindset and instead provide a diversity of perspectives that help you make better decisions for your own operation.

Our Staff

Martha Hoffman Kerestes
Managing Editor
Martha Hoffman Kerestes grew up on a managed grazing farm walking in the footsteps of her parents who were part of the early dairy grazing movement and were readers of Graze. She’s a grazier herself now in north-central Illinois, managing a herd of cattle and working on revitalizing pastures with careful grazing management (You can follow along on the journey as she shares about this project sometimes in her editorials).
She always enjoyed writing and started freelance writing for Graze while in college. She enjoyed the opportunity to talk with graziers across the country and help them share their stories and experiences.
She stepped into the editor role when Joel retired and appreciates the opportunity to carry on the legacy he started, supporting grass-based, family-scale farming. She writes feature articles, edits and curates farmer writing, coordinates the advisor and grassfed panels, and puts the magazine together.
When she’s not at the computer or on the phone with a grazier, you can find her out moving her cows to fresh pasture and stopping a moment to watch them graze, at an antique tractor show sharing about the importance of preserving rural history, or listening to an audiobook as she does chores.

Lissy Matthews
Lissy Matthews leads business development and advertising strategy for Graze, helping ensure the publication’s long-term sustainability while strengthening its connection with the grazing and regenerative agriculture communities.
She works with partners and advertisers to align storytelling, audience engagement, and revenue in ways that support, not comprise, the magazine’s editorial integrity.
Prior to joining Graze, she served as the Chief Sales & Marketing Officer at Advancing Eco Agriculture and has spent her career building brands within purpose-driven food and farming systems.
She and her family manage a regenerative orchard along Lake Superior, grounding her work in hands-on farming.
Business & Advertising Manager
Contributors & Advisors
Graze is shaped by a wide network of farmers and specialists across the country.
Regular Contributors
Jon Bansen (OR) Dairy
Joe Tomandl (WI) Dairy and industry
Nathan Weaver (NY) Dairy
Larry Tranel (IA) Dairy economics
Greg Brickner, DVM (WI) Sheep, grazing and industry
Janet McNally (MN) Sheep
Geordie Lynd & Silene DeCiucies (VT) Seasonal grazing
Dr. Allen Williams (MS) Grazing and genetics
Greg Palen (MI) Genetics
Kristina Snyder (NY) Diversified direct-market grazing
Jim Van Der Pol (MN) Diversified direct-market grazing
Austin Unruh (PA) Silvopasture
Advisor Panel
Ben Beichler (VA) Raw milk herdshare
Michael Dolan (WI) Diversified direct-market pastured meats
Aaron Helmick (WV) Diversified grazing
Matt Moyer (PA) Seasonal conventional dairy
Martin Fox (NY) Organic grassfed dairy
Jordan Settlage (OH) Organic grassfed dairy
100% Grassfed Dairy Panel
Ervin Barkman (OH)
Parker Beard (IA)
Alvin Lambright (IN)
Dwight Stoltzfoos (PA)

Why Graze Matters
In a landscape full of one-size-fits-all prescriptions and promises, Graze remains grounded in reality.
We don’t offer silver bullets.
We don’t promote a single system.
We don’t assume your farm looks like anyone else’s.
Instead, we offer something more useful: real farmers, real decisions, and real outcomes.
So you can take what fits and build a grazing system that works for you, and keep improving it as you go.
